In: Industry News

New hire bolsters Broadband Hospitality’s position for growth in multiple verticals

Youngstown, OH – February 3, 2020 –Broadband Hospitality (BBH), a preferred provider of cost-effective and scalable total unified technology solutions for hotels, senior living facilities, student housing and MDUs, today announced that James G. Naro has joined the company as Senior Vice President, Business and Legal Affairs.

A veteran of technology development companies and the hospitality industry, Jim served as SVP and General Counsel of DIRECTV® Latin America from 1995 through 2004, during which time he established a network of businesses to introduce satellite television throughout Latin America which grew to over a million subscribers at the time of his departure. From 2006 through 2013, he served as SVP and General Counsel of LodgeNet Interactive Corporation, then the largest provider of in-room technology to the hospitality industry. Prior to leaving LodgeNet, he served as co-CEO to guide the company through a reorganization and sale to a new group of investors. He has since served as a consultant and advisor to a number of companies in the hospitality industry both in the United States as well as in Europe and Asia.

Mr. Naro stated, “Over the years, I have had an opportunity to work with a number of industry leaders during times of rapid technological and market change. I am impressed by the team at Broadband Hospitality, which has the advantage of growing organically for a number of years, surviving industry challenges and adding new and innovative services along the way. I believe the company is poised for explosive growth, and I look forward to using my legal and business background and industry experience to contribute to that growth.”

Vince Lucci, the CEO and owner of Broadband Hospitality added “I am pleased that Jim has agreed to join Broadband Hospitality as its first SVP of Business and Legal Affairs. I had the opportunity to work with Jim as a consultant over the past several months and was impressed by his depth of industry knowledge and his practical approach to solving business problems. I look forward to working with him as Broadband Hospitality continues to develop new products and expand into new markets. I expect that Jim’s expertise will be invaluable to our success as we continue to scale our business.”

About Broadband Hospitality

With 25+ years of hospitality technology experience, Broadband Hospitality (BBH) is a single source for innovative technology solutions that help hotels, MDUs, senior living and student housing complexes to improve performance and enhance their customer experience. BBH products and services include High-Def TV, High-Speed Guest WI-FI, fiber circuits, PBX and phone systems, interactive solutions, low voltage cabling, CCTV, Audio/Video, Project Management and 24/7/365 U.S.-based support. BBH is a Choice Hotels Qualified Vendor, a Best Western Endorsed Supplier, a Phonesuite Platinum Partner, an AT&T Partner Exchange Platinum Solutions Provider, DIRECTV® L&I Dealer of the Year and a DIRECTV Dealer Advisory Council member. The company draws from a nationwide network of industry-leading vendors to deliver cost-effective results for properties seeking a unified solution in today’s technology-driven, customer-centric world.

BBH is headquartered in Youngstown, Ohio and currently supports over 1,000 customers in the United States, Mexico, and the Caribbean. To learn more, please visit